jennyimageAs President/CEO and Owner, Jenny Niemann, is responsible for the strategic leadership of Forward Space. She establishes the goals, strategies and general oversight of company activities and is fully engaged with the Forward Space/Steelcase Team to provide guidance and leadership in support of client needs. Through her effective leadership and management skills, Jenny has established a proven record of accomplishment within the industry and the business community. With over 24 years of experience in senior management and leadership positions in the industry, Jenny’s career has been focused in the areas of innovation, sales strategies and process improvement.


Prior to her role with Forward Space, Jenny was CEO of Red Thread — a Steelcase dealership in New England — where, in 2011, she led the acquisition and integration of the three different Steelcase dealers that merged to form Red Thread. The company grew to be one of Steelcase’s top 10 dealers nationwide and employs approximately 500 employees. Under Jenny’s leadership, organic revenue grew 30% and profits tripled. It was Jenny’s success in leading Red Thread that fueled her desire and provided the opportunity to relocate to Chicago in 2014 to create Forward Space through the acquisition of the two local independent Steelcase dealerships, Office Concepts and OEC Business Interiors.


Before establishing Red Thread, Jenny spent 20 years with Steelcase in various leadership positions. In her most recent, she was responsible for the continued development of the Steelcase dealer network in North America and helping dealers transition their businesses for the future. Previous to that, Jenny held various marketing, product development, information technology and operations positions at Steelcase. Her responsibilities included managing global business centers in Malaysia and Mexico, P&L responsibility for product development and ongoing marketing of various product categories, establishing Steelcase’s first business-to-business e-commerce solution and leading North American operations functions that included customer service, quality, warehousing and logistics.


Prior to that, Jenny began her career in 1990 with Accenture (Andersen Consulting). There she advised businesses on the design, test, and implementation of information systems.


Jenny’s career highlights include:

Leading cross functional teams to develop a number of Steelcase’s top selling product lines including “Answer”
Starting and directing Steelcase’s B2B and B2C ecommerce efforts
Building and managing Steelcase Global Shared Service Centers in Malaysia and Mexico
Transforming Steelcase’s independent dealer distribution strategies to better support stakeholders
Becoming a woman entrepreneur by creating Forward Space through acquisitions

While Jenny excels at business leadership and building strong client relationships, she is also committed to the industry and the local community through various organizations.


Jenny supports and is involved with:

Young Presidents Organization (YPO) – Chicago Chapter
United Way
Economics Club of Chicago

Jenny’s education highlights include:

Graduated Cum Laude from Bowdoin College (Brunswick, Maine) with a double major in Mathematics and Economics
Earned her MBA from the University of Michigan (Ann Arbor, MI), graduating with honors
Completed executive education from the Kellogg School at Northwestern University (Chicago, IL) on governance for family enterprises
Lifelong learner and has continued growing through courses in Design Thinking and LEAN manufacturing