In today’s economic landscape organizations can’t allow distance to be a barrier to effective teams. As distributed teams become pervasive, the challenges they face become more evident.

As businesses rush to become faster, smarter and more innovative, talent is more important than ever. Many teams are now distributed, using video to work across locations, time zones and cultures. But a constantly nagging problem they face is presence disparity—i.e., those working remotely have a different experience than those who are side-by-side.

Presence disparity isn’t just a nuisance. It threatens productivity and makes collaboration taxing. Businesses are investing in video as a way to solve the challenges. But what’s often missing is an understanding of how to optimize video technology in physical space.

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